Bay Street SEO Search Engine Optimization Firm Enjoys Great Year
May 15, 2007; 05:50 AM
Some SEO consulting firms are enjoying strong success and a growing client base. The success of search engine marketing continues while other media suffer from ailing economies in specific industries. Bay Street SEO Company enjoyed an outstanding year in 2006 and is enjoying further growth this year. Revenues from search engine consulting projects increased 45% from 2005 with the acquisition of 5 new major clients. Substantial growth in outsourced SEO work from advertising agencies contributed to 2006's improvements. 4 new client acquisitions in 2007 have provided a further growth of 25% over 2006 revenues. New clients include two real estate agencies. Satisfied with last year's results, several clients are undertaking major new web site projects which will require complete SEO and SEM solutions. 2007 will be the firm's best year.
The growth of search engine marketing continues to surprise many in the advertising industry. Although search engine marketing expenditures are small in comparison with overall marketing expenditures, SEM as its called is growing fast and a subset of SEM called SEO (search engine optimization) is generating sales growth for firms who specialize in improving presence in organic search engine listings in Google, Yahoo and MSN.
Bay Street SEO Company enjoyed an outstanding year in 2006 and is enjoying further growth this year. Revenues from search engine consulting projects increased 45% from 2005 with the acquisition of 5 new major clients. Substantial growth in outsourced SEO work from advertising agencies contributed to 2006's improvements. 4 new client acquisitions in 2007 have provided a further growth of 25% over 2006 revenues. New clients include two real estate agencies. Satisfied with last year's results, several clients are undertaking major new web site projects which will require complete SEO and SEM solutions.
Two major clients including Dream Homes Magazine and Delta Hotels have enjoyed phenomenal 200% to 400% growth in traffic. This is despite setbacks in the travel and real estate industries in 2006 and with further declines expected in 2007. No reduction in Web site visits has been experienced by any of our clients demonstrating the resilience search engines possess within slowing economies. Another client, Lawyershop, has maintained its performance of 2005 becoming the top legal directory in Canada. Bay Street SEO's client's preference for search engine promotion over traditional media has proven to be wise, generating ongoing results, rather than a one-time promotional gain.
The market for search engine companies is strong and Google, the leading search engine, enjoys a search marketshare of more than 70% by some accounts and enjoyed a record 10.6 billion dollars in revenue in 2006 up from 6.1 Billion in 2006. They have reported a first-quarter revenue of 3.66 billion. That provides greater exposure for web sites listed in their search engine results pages, thus fuelling more demand for SEO specialist firms.
Bay Street SEO's clients are also expressing a greater interest in pay per click advertising. New PPC campaign development is expected to generate 10% of total revenues in 2007.
SEO consulting and services industry trends have shown a drift away from sophisticated optimization techniques toward mass linking building efforts. This is response to Google's strong reliance on link analysis to rank web sites. Yet prospects contacting us are expressing doubt and disappointment with the cost of paid link building and want to return to natural optimization campaigns. Bay Street SEO's clients with low Pagerank Web sites have seen outstanding rankings demonstrating that search engines are dealing with link spam and ranking well optimized sites. We expect the search engines to make major algorithm shifts that will diminish the power of paid text link and link exchanges. This will generate significant demand once again for on-site optimization techniques, which Bay Street SEO specializes in.
In-house SEO has been another industry trend that is not expected to limit future client base growth as new clients. The wide range of skills needed for top flight SEO is very difficult to develop. These skills include web programming, research, design, copywriting, marketing, and ingenuity in combining those skills will ensure demand for full-service SEO firms.
Bay Street SEO. Their clients in the travel, sports, software, real estate, printing, marketing, and advertising sectors have enjoyed phenomenal growth in traffic and sales.
Many of Bay Street SEOs clients enjoyed quick success in 2006 while others had to wait for "link-aging" delays to pass before finding themselves with top ranks, but their patience was well rewarded. One client saw an amazing doubling of their already high search engine referrals. Another enjoyed a 3,000% return on SEO investment ($600,000 from $20,000 fee). Ad agencies are showing strong interest in hiring professional optimizers in 2007 since they are under pressure to generate significant, not mediocre results. Bay Street SEO now provides SEO consulting services for 3 advertising agencies.
The rate of growth in prospective clients and actual clients in 2006/07 will continue to improve due to increased investments in online promotion.
About Search Engine Optimization
Search engine optimization is a process of ensuring the web site's copy content, its keyword usage and semantics is in concert with search engine's ranking algorithms. Search engines rank web sites by way of a number of factors. It isn't the presence of keywords on Web sites or their density that creates rankings, a misconception that results in disappointment for many companies trying in-house SEO for the first time.
Tuesday, May 15, 2007
Wednesday, May 9, 2007
14 Rules to Abide By For Search Engine Traffic
14 Rules to Abide By For Search Engine Traffic
by Dr. Deepak Dutta
If you are setting up a website, follow these simple rules to improve search engine rankings of your site. You can also follow these techniques if your website is not ranked high in search engines for certain keywords. Concentrate on the home page of your site and once you learn the techniques, you will be able to apply them to the other pages of your site that will have multiple high ranking pages.
1. Find keywords (or key phrases) relevant to your website. Go to the overture keyword selector tool (type key phrase overture inventory in Google) and check the popularity of the keywords you want to use. Avoid highly popular keywords. Highly popular keywords are very competitive and the least popular keywords are search engine traffic starved.
Select a dozen keywords and key phrases from the middle of the list. This is a very important exercise and you should spend at least a couple of hours, if not more, researching different keywords. While you are researching your keywords, check your competitors by doing a search in a couple of popular search engines like Google, Yahoo, etc., using those keywords. Keep a record of your competitors' urls and other information because you don't want to waste your time doing the same search again in the near future.
2. Use the keywords you selected into the meta tags of your home page. Meta tags are located in the head section of a web page. Go to one of your competitor's website and select View and then Source from your web browser's menu to view the html source of the web page. You will see the meta elements.
The two important meta tags are keywords and description meta tags. Don't leave them blank. You can list your keywords, separated by comma, in the keywords meta tag. Construct a catchy description using your keywords for the description meta tag.
3. Use the keywords in your title tag. The text you use in the title tag appears in the title bar of the web browser. The title tag should be less than 64 characters long. Again, the key is to use a meaningful title using the keywords. Don't just make a laundry list of your keywords for the title tag.
The title tag and your meta description may end up in many search engine listings. So, spend sometime to make these two elements interesting, meaningful, and relevant to your site.
4. Use the keywords in top heading (h1) tags of your page. Use one keyword (or a key phrase) for each h1 tag. Use these h1 tags for the headings of your contents.
5. In the home page content, use bold, using the strong html element, to highlight some of your keywords.
6. Italicize some of the keywords in your page.
7. Use the keywords in alt tags of images. You should always use the alt tag for all images.
8. Encourage others to use the keywords for text anchors when they link back to your site. Better yet, publish your own short link text with keyword anchors, bold and italicized key phrases and give it away for link exchanges.
9. If possible, use the keywords in your domain name. Try different arrangements of the keywords to come up with an available domain name that you can register.
10. If you are using php or asp or any other web programming language for your dynamic website, make your url search engine friendly using url rewrite techniques. Search the phrase url rewrite in Google to know more about url rewrite.
11. Don't use frames in your web pages. Many search engines will not crawl framed pages. For a search engine spider to crawl a page, you need a clickable url. When you use a frame, the target url is not clickable.
12. Avoid fancy Javascript menus. If you use a Javascript menu, provide a html text menu with clickable links at the bottom of your web page. Use include files for Javascripts.
13. Provide 301 redirections if you move your pages or domain after they have been indexed by the search engines. Don't use meta refresh or other Javascript tricks. Search for the phrase 'search engine friendly 301 redirect' in a search engine to get more information on this topic.
14. If you use flash in a page, provide a html version of the page and hide the flash page from the search engine crawler using a robots.txt page.
Keep in mind these simple rules every time you want to launch a website. Spending a few days upfront in the preparation of your site will pay off in the long run with better search engine rankings.
by Dr. Deepak Dutta
If you are setting up a website, follow these simple rules to improve search engine rankings of your site. You can also follow these techniques if your website is not ranked high in search engines for certain keywords. Concentrate on the home page of your site and once you learn the techniques, you will be able to apply them to the other pages of your site that will have multiple high ranking pages.
1. Find keywords (or key phrases) relevant to your website. Go to the overture keyword selector tool (type key phrase overture inventory in Google) and check the popularity of the keywords you want to use. Avoid highly popular keywords. Highly popular keywords are very competitive and the least popular keywords are search engine traffic starved.
Select a dozen keywords and key phrases from the middle of the list. This is a very important exercise and you should spend at least a couple of hours, if not more, researching different keywords. While you are researching your keywords, check your competitors by doing a search in a couple of popular search engines like Google, Yahoo, etc., using those keywords. Keep a record of your competitors' urls and other information because you don't want to waste your time doing the same search again in the near future.
2. Use the keywords you selected into the meta tags of your home page. Meta tags are located in the head section of a web page. Go to one of your competitor's website and select View and then Source from your web browser's menu to view the html source of the web page. You will see the meta elements.
The two important meta tags are keywords and description meta tags. Don't leave them blank. You can list your keywords, separated by comma, in the keywords meta tag. Construct a catchy description using your keywords for the description meta tag.
3. Use the keywords in your title tag. The text you use in the title tag appears in the title bar of the web browser. The title tag should be less than 64 characters long. Again, the key is to use a meaningful title using the keywords. Don't just make a laundry list of your keywords for the title tag.
The title tag and your meta description may end up in many search engine listings. So, spend sometime to make these two elements interesting, meaningful, and relevant to your site.
4. Use the keywords in top heading (h1) tags of your page. Use one keyword (or a key phrase) for each h1 tag. Use these h1 tags for the headings of your contents.
5. In the home page content, use bold, using the strong html element, to highlight some of your keywords.
6. Italicize some of the keywords in your page.
7. Use the keywords in alt tags of images. You should always use the alt tag for all images.
8. Encourage others to use the keywords for text anchors when they link back to your site. Better yet, publish your own short link text with keyword anchors, bold and italicized key phrases and give it away for link exchanges.
9. If possible, use the keywords in your domain name. Try different arrangements of the keywords to come up with an available domain name that you can register.
10. If you are using php or asp or any other web programming language for your dynamic website, make your url search engine friendly using url rewrite techniques. Search the phrase url rewrite in Google to know more about url rewrite.
11. Don't use frames in your web pages. Many search engines will not crawl framed pages. For a search engine spider to crawl a page, you need a clickable url. When you use a frame, the target url is not clickable.
12. Avoid fancy Javascript menus. If you use a Javascript menu, provide a html text menu with clickable links at the bottom of your web page. Use include files for Javascripts.
13. Provide 301 redirections if you move your pages or domain after they have been indexed by the search engines. Don't use meta refresh or other Javascript tricks. Search for the phrase 'search engine friendly 301 redirect' in a search engine to get more information on this topic.
14. If you use flash in a page, provide a html version of the page and hide the flash page from the search engine crawler using a robots.txt page.
Keep in mind these simple rules every time you want to launch a website. Spending a few days upfront in the preparation of your site will pay off in the long run with better search engine rankings.
Monday, May 7, 2007
Knowing Your Visitors Through Website Traffic Analysis
Knowing Your Visitors Through Website Traffic Analysis
By Don Resh (c) 2007
Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.
Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don't understand how to apply it to your particular business and website. Let's start by examining the most basic data - the average visitors to your site on a daily, weekly, and monthly basis.
These figures are the most accurate measure of your website's activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.
Traffic Analysis
There is often a great misconception about what is commonly known as "hits" and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.
The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.
The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.
It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.
Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.
If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your salës copy and marketing focus to that particular page.
As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.
Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice an exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphics may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.
After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is.
However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations.
Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.
By Don Resh (c) 2007
Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.
Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don't understand how to apply it to your particular business and website. Let's start by examining the most basic data - the average visitors to your site on a daily, weekly, and monthly basis.
These figures are the most accurate measure of your website's activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.
Traffic Analysis
There is often a great misconception about what is commonly known as "hits" and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.
The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.
The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.
It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.
Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.
If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your salës copy and marketing focus to that particular page.
As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.
Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice an exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphics may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.
After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is.
However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations.
Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.
Friday, May 4, 2007
Powerful Press Release Distribution Tips
Powerful Press Release Distribution Tips
By Diana Barnum
While press release writing is important, press release distribution plays an equally important role in your return on ínvestment (ROI) with this marketing / public relations tool. Because without targeted distribution, many prospects, clients and other interested parties may not even read your latest announcement or hear about it via other channels; TV, radio, print publications, etc.
In order to bring your news to light with more of your targeted audience, try some of these tips for a more successful distribution:
Media Líst Management
Start a folder on your computer and in hard copy form for media lists in order to keep a líst of contacts readily available and updated. Identify media outlets - both online and off - in your targeted industries; for example: Business and Marketing. Add local, regional, national and International channels to cover television, radio, newspapers, magazines, online publications, newswire and other services.
A targeted media líst is an invaluable tool for most businesses. The best way to build your líst is to carefully watch, read and listen, then track media publications and shows, and to identify reporters and producers who would be interested in your story. Contact the media outlets as needed for their most recent contact name, email address, telephone and fax number, before sending your information.
Tip: Using contact management software program such as ACT! or Maximizer for this purpose can help you build and maintain relationships with the media. Even using Excel to create your own spreadsheets helps with organization.
There are several sources online that will help you build your media líst; however, keep in mind that not all of these sources will have up-to-date media information.
Newswires
Newswires distribute your press release directly to editors, other media outlets like Reuters and they also publish the press releases on their website. Many journalists rely on newswire sites for information and story ideas. Wires are often used by larger companies and non-profít organizations. They have the advantage of immediately reaching a broad range of media outlets across the country. The cost is usually $275 - $600 to send a single release, with pricing based on the number of words in your release (a minimum word count will usually apply.)
Mail, Fax, or Email
You can send the news release directly to the media yourself, using the mail, fax, or email. When in doubt about the best option, ask the journalists you will be sending your release to. This can have the advantage of creating a more personal connection with the people you send the release to. It can also be a more cost-effective option if you are targeting a small líst of journalists.
Database Building
Newswires offer a fast way to send your press release to a large number of editors. However, you can also build your own líst of media contacts using any of a number of media databases. Most charge either a monthly, annual or per use subscription fee. Search online for "media databases" and "media lists."
Timing
It is best to send your news release early in the day and you will have a better chance of getting your story noticed if your release is not sent on a busy news day. For example, sending a news release out as a major strike or natural disaster was taking place would not be good timing. Mondays and Tuesdays are usually busy news days and by Friday most assignments have been handed out as journalists get ready for the weekend.
Helpful Tips:
1. Don't send email press releases with attachments - they will be deleted immediately upon receipt.
2. If sending an email release, make sure to write the release within the body of the message.
3. Don't bug editors. Editors receive hundreds of press releases on a daily basis. Chances are you will irritate most editors by making a second contact to ask if they received your press release. 4. Know deadlines of editors. If you are sending a time-sensitive release, don't expect a magazine editor to cover your event scheduled for next week. Find out what the appropriate "lead time" is to send your press release for possible distribution in their media.
5. If writing about a web site, make sure the site is updated before you send your release. Editors will visit the site if they have an interest in your product/service.
6. For further assistance and other helpful information visit PRWeb.com .
Resources
Here are some handy resources to help with your press releases:
- Check out Jack Humphrey's Content Desk and Content Propulsion Lab, for "Do It Yourself" companies who would love the benefits of easy step-by-step content site building, monetizing and promoting systems for the best ROI, and high-end Public Relations firms with low-end budgets, online at ContentLabInfo.com and ContentDeskInfo.com .
- For a super profít system, head to SEO (search engine optimization) expert Keith Baxter's Easy Net Marketing (EAN) Profít System at BPlanSite.com . The program has only about a one- to two-hour learning curve to get all set up and going. Articles, content and more -all-in-one.
- Learn how to write with good correspondence courses like those offered by the American Writers & Artists Institute; many are described here: PressSuccess.com .
So when you focus on getting your press releases out, focus on distribution, too. Try some of the tips above to íncrease success with your promotions, and keep a copy of the these tips around for handy reference!
By Diana Barnum
While press release writing is important, press release distribution plays an equally important role in your return on ínvestment (ROI) with this marketing / public relations tool. Because without targeted distribution, many prospects, clients and other interested parties may not even read your latest announcement or hear about it via other channels; TV, radio, print publications, etc.
In order to bring your news to light with more of your targeted audience, try some of these tips for a more successful distribution:
Media Líst Management
Start a folder on your computer and in hard copy form for media lists in order to keep a líst of contacts readily available and updated. Identify media outlets - both online and off - in your targeted industries; for example: Business and Marketing. Add local, regional, national and International channels to cover television, radio, newspapers, magazines, online publications, newswire and other services.
A targeted media líst is an invaluable tool for most businesses. The best way to build your líst is to carefully watch, read and listen, then track media publications and shows, and to identify reporters and producers who would be interested in your story. Contact the media outlets as needed for their most recent contact name, email address, telephone and fax number, before sending your information.
Tip: Using contact management software program such as ACT! or Maximizer for this purpose can help you build and maintain relationships with the media. Even using Excel to create your own spreadsheets helps with organization.
There are several sources online that will help you build your media líst; however, keep in mind that not all of these sources will have up-to-date media information.
Newswires
Newswires distribute your press release directly to editors, other media outlets like Reuters and they also publish the press releases on their website. Many journalists rely on newswire sites for information and story ideas. Wires are often used by larger companies and non-profít organizations. They have the advantage of immediately reaching a broad range of media outlets across the country. The cost is usually $275 - $600 to send a single release, with pricing based on the number of words in your release (a minimum word count will usually apply.)
Mail, Fax, or Email
You can send the news release directly to the media yourself, using the mail, fax, or email. When in doubt about the best option, ask the journalists you will be sending your release to. This can have the advantage of creating a more personal connection with the people you send the release to. It can also be a more cost-effective option if you are targeting a small líst of journalists.
Database Building
Newswires offer a fast way to send your press release to a large number of editors. However, you can also build your own líst of media contacts using any of a number of media databases. Most charge either a monthly, annual or per use subscription fee. Search online for "media databases" and "media lists."
Timing
It is best to send your news release early in the day and you will have a better chance of getting your story noticed if your release is not sent on a busy news day. For example, sending a news release out as a major strike or natural disaster was taking place would not be good timing. Mondays and Tuesdays are usually busy news days and by Friday most assignments have been handed out as journalists get ready for the weekend.
Helpful Tips:
1. Don't send email press releases with attachments - they will be deleted immediately upon receipt.
2. If sending an email release, make sure to write the release within the body of the message.
3. Don't bug editors. Editors receive hundreds of press releases on a daily basis. Chances are you will irritate most editors by making a second contact to ask if they received your press release. 4. Know deadlines of editors. If you are sending a time-sensitive release, don't expect a magazine editor to cover your event scheduled for next week. Find out what the appropriate "lead time" is to send your press release for possible distribution in their media.
5. If writing about a web site, make sure the site is updated before you send your release. Editors will visit the site if they have an interest in your product/service.
6. For further assistance and other helpful information visit PRWeb.com .
Resources
Here are some handy resources to help with your press releases:
- Check out Jack Humphrey's Content Desk and Content Propulsion Lab, for "Do It Yourself" companies who would love the benefits of easy step-by-step content site building, monetizing and promoting systems for the best ROI, and high-end Public Relations firms with low-end budgets, online at ContentLabInfo.com and ContentDeskInfo.com .
- For a super profít system, head to SEO (search engine optimization) expert Keith Baxter's Easy Net Marketing (EAN) Profít System at BPlanSite.com . The program has only about a one- to two-hour learning curve to get all set up and going. Articles, content and more -all-in-one.
- Learn how to write with good correspondence courses like those offered by the American Writers & Artists Institute; many are described here: PressSuccess.com .
So when you focus on getting your press releases out, focus on distribution, too. Try some of the tips above to íncrease success with your promotions, and keep a copy of the these tips around for handy reference!
Wednesday, May 2, 2007
Top 10 Sources for Massive Web Site Traffíc
Top 10 Sources for Massive Web Site Traffíc
By Titus Hoskins (c) 2007
Experienced webmasters know there are special sources or places on the web which will send massive amounts of traffíc to your site. They also know, if harnessed properly, these mega traffïc sites will supply any web site with a steady stream of visitors.
Perhaps the best source of web site traffíc is Google. That's not exactly a Newsflash, but the key to getting massive amounts of traffíc from Google is to go wide and long. With this strategy, instead of targeting highly popular keywords which may be too competitive for your site to win, you create a whole multitude of lesser known long tail keyword phrases to bring in the traffíc.
This traffíc takes longer to build but because very few webmasters bother with these longer phrases, your keywords will be more stable and secure. Develop a whole líst of these traffíc generating keyword phrases and Google will reward you with a whole flood of targeted visitors stemming from these thousands of small dribbles of long tail keyword traffíc.
Turning these dribbles of traffíc into massive amounts is not a difficult task. One very effective way to tap into the entire search engine source of traffíc is to tag everything. Tags are just another name for keywords. As Web 2.0 or Social Bookmarking sites become more and more popular, tagging will become extremely important.
You must be especially careful of how you tag the content on your site or sites. If you're using a blogging system like WordPress, all your categories will be considered tags automatically. If you're creating URLs, be careful to place your keyword phrase in your links.
Another effective way to tap into the whole keyword traffíc system is to include your keyword phrase or variations of it in your articles while promoting your site. Place your anchor text in your links in the resource box at the end of each article.
Over time, as these articles become distributed all over the web, they will create a steady stream of targeted visitors to your site. Simple, effective and very powerful.
You are probably tired of hearing about Web 2.0 and the new Social Bookmarking sites but they are some of the best places for massive traffíc on the web. Any webmaster who has been Slashdotted already knows this fact all too well; if you get a listing on the homepage of Slashdot.com you will immediately start receiving thousands of visitors to your site. It can be somewhat scary.
A similar experience is getting one of your articles published in ezines run by Addme.com, SiteProNews.com, WebProNews.com, as well as others. These ezines go out to hundreds of thousands of readers and can produce massive traffíc back to your site.
However, much of this sudden traffíc is only temporary and most savvy webmasters know it would be wise to try and capture the contact information of these temporary visitors for follow-up targeting. Turn that temporary visitor into a patron of your site by offering a free ecourse or an email newsletter.
The same marketing technique should be applied to traffíc coming from all these social media sites. Don't think of your traffíc as just numbers in your website's stats, but rather as potential customers who will return to your site again and again.
Keep this strategy in mind as you target some of these Top Sources of massive traffíc on the web:
1. Digg.com
2. Netscape.com
3. Ezinearticles.com
4. Del.icio.us
5. StumbleUpon.com
6. Reddit.com
7. Slashdot.org
8. BlinkList.com
9. Furl.net
10. Squidoo.com
You should be actively promoting these social bookmarking sites by allowing your visitors to easily bookmark your content. You should be creating your own content on sites like Squidoo and placing links back to your site.
Of course, there are countless other sources of massive traffíc on the web. Press releases is another effective way of quickly drawing in massive traffíc to your site. Sites like PRWeb can deliver targeted traffíc very quickly and efficiently.
Another very effective and high converting venue you should try is Yahoo! Answers, a simple process where users post a question and other members/experts offer answers. Used correctly this can be a good source of targeted traffíc.
Don't forget other important search engines such as MSN Live. Traffíc from MSN has earned a solid reputation for converting very well. So optimize your web pages for MSN Live Search and you will probably see an íncrease in your sales as well as your traffíc.
Always keep in mind, the underlying key factor running through all these sources of massive traffíc is unique quality content. You must create good original content on your sites as well as in your articles and posts. Your content must be informative, useful or entertaining. For in the end, it is this quality content that will create the interest, the links and the massive traffíc to your site.
Don't ignore this factor or your quest for massive web site traffíc will be extremely difficult, if not impossible to achieve.
By Titus Hoskins (c) 2007
Experienced webmasters know there are special sources or places on the web which will send massive amounts of traffíc to your site. They also know, if harnessed properly, these mega traffïc sites will supply any web site with a steady stream of visitors.
Perhaps the best source of web site traffíc is Google. That's not exactly a Newsflash, but the key to getting massive amounts of traffíc from Google is to go wide and long. With this strategy, instead of targeting highly popular keywords which may be too competitive for your site to win, you create a whole multitude of lesser known long tail keyword phrases to bring in the traffíc.
This traffíc takes longer to build but because very few webmasters bother with these longer phrases, your keywords will be more stable and secure. Develop a whole líst of these traffíc generating keyword phrases and Google will reward you with a whole flood of targeted visitors stemming from these thousands of small dribbles of long tail keyword traffíc.
Turning these dribbles of traffíc into massive amounts is not a difficult task. One very effective way to tap into the entire search engine source of traffíc is to tag everything. Tags are just another name for keywords. As Web 2.0 or Social Bookmarking sites become more and more popular, tagging will become extremely important.
You must be especially careful of how you tag the content on your site or sites. If you're using a blogging system like WordPress, all your categories will be considered tags automatically. If you're creating URLs, be careful to place your keyword phrase in your links.
Another effective way to tap into the whole keyword traffíc system is to include your keyword phrase or variations of it in your articles while promoting your site. Place your anchor text in your links in the resource box at the end of each article.
Over time, as these articles become distributed all over the web, they will create a steady stream of targeted visitors to your site. Simple, effective and very powerful.
You are probably tired of hearing about Web 2.0 and the new Social Bookmarking sites but they are some of the best places for massive traffíc on the web. Any webmaster who has been Slashdotted already knows this fact all too well; if you get a listing on the homepage of Slashdot.com you will immediately start receiving thousands of visitors to your site. It can be somewhat scary.
A similar experience is getting one of your articles published in ezines run by Addme.com, SiteProNews.com, WebProNews.com, as well as others. These ezines go out to hundreds of thousands of readers and can produce massive traffíc back to your site.
However, much of this sudden traffíc is only temporary and most savvy webmasters know it would be wise to try and capture the contact information of these temporary visitors for follow-up targeting. Turn that temporary visitor into a patron of your site by offering a free ecourse or an email newsletter.
The same marketing technique should be applied to traffíc coming from all these social media sites. Don't think of your traffíc as just numbers in your website's stats, but rather as potential customers who will return to your site again and again.
Keep this strategy in mind as you target some of these Top Sources of massive traffíc on the web:
1. Digg.com
2. Netscape.com
3. Ezinearticles.com
4. Del.icio.us
5. StumbleUpon.com
6. Reddit.com
7. Slashdot.org
8. BlinkList.com
9. Furl.net
10. Squidoo.com
You should be actively promoting these social bookmarking sites by allowing your visitors to easily bookmark your content. You should be creating your own content on sites like Squidoo and placing links back to your site.
Of course, there are countless other sources of massive traffíc on the web. Press releases is another effective way of quickly drawing in massive traffíc to your site. Sites like PRWeb can deliver targeted traffíc very quickly and efficiently.
Another very effective and high converting venue you should try is Yahoo! Answers, a simple process where users post a question and other members/experts offer answers. Used correctly this can be a good source of targeted traffíc.
Don't forget other important search engines such as MSN Live. Traffíc from MSN has earned a solid reputation for converting very well. So optimize your web pages for MSN Live Search and you will probably see an íncrease in your sales as well as your traffíc.
Always keep in mind, the underlying key factor running through all these sources of massive traffíc is unique quality content. You must create good original content on your sites as well as in your articles and posts. Your content must be informative, useful or entertaining. For in the end, it is this quality content that will create the interest, the links and the massive traffíc to your site.
Don't ignore this factor or your quest for massive web site traffíc will be extremely difficult, if not impossible to achieve.
Subscribe to:
Posts (Atom)
