Search Engine Optimization (SEO) | PageRank

Bay Street SEO Search Engine Optimization Firm Enjoys Great Year


May 15, 2007; 05:50 AM


Some SEO consulting firms are enjoying strong success and a growing client base. The success of search engine marketing continues while other media suffer from ailing economies in specific industries. Bay Street SEO Company enjoyed an outstanding year in 2006 and is enjoying further growth this year. Revenues from search engine consulting projects increased 45% from 2005 with the acquisition of 5 new major clients. Substantial growth in outsourced SEO work from advertising agencies contributed to 2006's improvements. 4 new client acquisitions in 2007 have provided a further growth of 25% over 2006 revenues. New clients include two real estate agencies. Satisfied with last year's results, several clients are undertaking major new web site projects which will require complete SEO and SEM solutions. 2007 will be the firm's best year.

The growth of search engine marketing continues to surprise many in the advertising industry. Although search engine marketing expenditures are small in comparison with overall marketing expenditures, SEM as its called is growing fast and a subset of SEM called SEO (search engine optimization) is generating sales growth for firms who specialize in improving presence in organic search engine listings in Google, Yahoo and MSN.

Bay Street SEO Company enjoyed an outstanding year in 2006 and is enjoying further growth this year. Revenues from search engine consulting projects increased 45% from 2005 with the acquisition of 5 new major clients. Substantial growth in outsourced SEO work from advertising agencies contributed to 2006's improvements. 4 new client acquisitions in 2007 have provided a further growth of 25% over 2006 revenues. New clients include two real estate agencies. Satisfied with last year's results, several clients are undertaking major new web site projects which will require complete SEO and SEM solutions.

Two major clients including Dream Homes Magazine and Delta Hotels have enjoyed phenomenal 200% to 400% growth in traffic. This is despite setbacks in the travel and real estate industries in 2006 and with further declines expected in 2007. No reduction in Web site visits has been experienced by any of our clients demonstrating the resilience search engines possess within slowing economies. Another client, Lawyershop, has maintained its performance of 2005 becoming the top legal directory in Canada. Bay Street SEO's client's preference for search engine promotion over traditional media has proven to be wise, generating ongoing results, rather than a one-time promotional gain.

The market for search engine companies is strong and Google, the leading search engine, enjoys a search marketshare of more than 70% by some accounts and enjoyed a record 10.6 billion dollars in revenue in 2006 up from 6.1 Billion in 2006. They have reported a first-quarter revenue of 3.66 billion. That provides greater exposure for web sites listed in their search engine results pages, thus fuelling more demand for SEO specialist firms.

Bay Street SEO's clients are also expressing a greater interest in pay per click advertising. New PPC campaign development is expected to generate 10% of total revenues in 2007.

SEO consulting and services industry trends have shown a drift away from sophisticated optimization techniques toward mass linking building efforts. This is response to Google's strong reliance on link analysis to rank web sites. Yet prospects contacting us are expressing doubt and disappointment with the cost of paid link building and want to return to natural optimization campaigns. Bay Street SEO's clients with low Pagerank Web sites have seen outstanding rankings demonstrating that search engines are dealing with link spam and ranking well optimized sites. We expect the search engines to make major algorithm shifts that will diminish the power of paid text link and link exchanges. This will generate significant demand once again for on-site optimization techniques, which Bay Street SEO specializes in.

In-house SEO has been another industry trend that is not expected to limit future client base growth as new clients. The wide range of skills needed for top flight SEO is very difficult to develop. These skills include web programming, research, design, copywriting, marketing, and ingenuity in combining those skills will ensure demand for full-service SEO firms.

Bay Street SEO. Their clients in the travel, sports, software, real estate, printing, marketing, and advertising sectors have enjoyed phenomenal growth in traffic and sales.

Many of Bay Street SEOs clients enjoyed quick success in 2006 while others had to wait for "link-aging" delays to pass before finding themselves with top ranks, but their patience was well rewarded. One client saw an amazing doubling of their already high search engine referrals. Another enjoyed a 3,000% return on SEO investment ($600,000 from $20,000 fee). Ad agencies are showing strong interest in hiring professional optimizers in 2007 since they are under pressure to generate significant, not mediocre results. Bay Street SEO now provides SEO consulting services for 3 advertising agencies.

The rate of growth in prospective clients and actual clients in 2006/07 will continue to improve due to increased investments in online promotion.

About Search Engine Optimization

Search engine optimization is a process of ensuring the web site's copy content, its keyword usage and semantics is in concert with search engine's ranking algorithms. Search engines rank web sites by way of a number of factors. It isn't the presence of keywords on Web sites or their density that creates rankings, a misconception that results in disappointment for many companies trying in-house SEO for the first time.